DfT’s Think! Campaign launches new child road safety resources

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The Think! campaign has developed a series of road safety educational resources and campaigns aimed at children. Iconic campaigns include the family of Hedgehogs, Kevin Keegan, and David Prouse as the Green Cross Code Man.

THINK! is launching new road safety resources for teachers and parents aimed at young children. The resources are expert endorsed, interactive and adaptable for use by teachers, road safety professionals and parents

The new resources are free to access online and include easy to follow lesson plans, a new road safety song and two new films co-created with children, making this the most extensive THINK! child and teen campaign yet. The new song and corresponding lesson plan teach children how to cross the road safely using the ‘Stop, Look, Listen, Think’ mantra.

A new THINK! survey revealed that 67% of children are taught fewer than two hours of road safety education in their whole time at school. The DfT hopes these new, flexible and easy-to-use resources will make it easier than ever to teach children the vital lessons of the road.

THINK! resources for children aged 3 to 6 will be available to access from 20 November. Register your interest here. Resources aimed at ages 7 to 12 and 13 to 17 will be available in early 2018.